e-choupal

e-choupal is a Hindi word which means “village meeting place”. It is a virtual market place where farmers can transact directly with a processor and can realize better price for their produce.The programme  installs computers with Internet access in rural areas of India to offer farmers up-to-date marketing and agricultural information. It link directly with rural farmers via the Internet for procurement of agricultural and aquaculture products like soybeans, wheat, coffee, and prawns; and also tackles the challenges posed by Indian agriculture, characterized by fragmented farms, weak infrastructure and the involvement of intermediaries.

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